Our Retail Brokerage Marketing Program

Targeting Local, Regional, and National Retail Prospects

As part of our commitment to our clients, we offer an industry-leading retail brokerage marketing program. We take a fully customized approach to market analysis, property marketing strategies, and broker communication, and will help set your efforts apart from the competition.

Our marketing program includes the following components:

Informational Package

We will prepare an informational package, including a site plan, a trade area map, fact sheet, aerial photo, and complete demographics, for distribution to the appropriate national, regional, and local retail prospects.


We will post the informational package on commercial listing services such as LoopNet, CoStar Group, CREXi, as well as our own Hanna Commercial website. In addition, we will regularly broadcast the information via the internet to both the local brokerage community and prospective local and national tenants.

Market Analysis 

At the onset of the marketing campaign, we will prepare a complete market analysis, identifying the existing tenancy and specific market characteristics and trends in the trade area. A thorough list of potential qualified prospects will be compiled. We will work closely with mall ownership and endeavor to assist them with the redevelopment of the center.

Personal Canvass

Personal solicitation of retailers by our company will be undertaken by telephone, letter, and personal visit. This canvass would cover the major metropolitan area and any logical national and regional prospects.

Broker Cooperation 

We will cooperate with all retail brokers who represent qualified tenants and who have been authorized to submit the building. All promotional material developed for the property will be available to the brokerage community. We will offer the traditional fifty/fifty (50/50) split of commission to a broker able to produce a successful transaction and will monitor and control each and every situation.


Upon being appointed agent for the building, we will immediately order and install in front of the building, where permitted by law, a sign announcing the availability of the building for sale.

Follow Up

Once a prospect has been developed, regardless of the source, personal follow up will be continued with the objective of successfully consummating a sale agreement.


Our company personnel attends numerous national, regional, and local retail conventions where we will continually expose and market the building to the appropriate retailers.

Get Started With Hanna Commercial 

Work With Us to Market Your Commercial Retail Property

If you are ready to get started, begin by finding a retail specialist in your area.